Firstly, the Desire 310 is the first HTC device powered by MTK chipset, the device is running on Android 4.2.2 Jelly Bean but without Sense UI. Although the device is not running on Sense UI but HTC has added the BlinkFeed and Video Highlight features to the device.
The Desire 310 will come with 2 variants - dual-SIM variant (512 MB RAM) for Chinese market and international variant with 1 GB of RAM. Both variants are powered by 1.3 GHz quad-core MTK MT6582M processor, 4 GB expandable storage, 4.5" FWVGA display, 5 MP camera and 2,000 mAh battery.
According to ePrice Hong Kong, HTC has explained why the Desire 310 is not running on Sense UI in the following:
"There will always be a core HTC Sense experience but our pace of innovation is so fast that we wanted to find a way for more of our customers to enjoy some of the latest HTC Sense experiences. Given the realities of optimizing the full HTC Sense platform for new phones with different hardware specs, we decided that it was more important to bring some of the key features to these devices."
It seems that the main reason is due to the hardware limitation power, so HTC decided not to add the Sense UI to the Desire 310 except for the BlinkFeed and Vide Highlight features. No word on other small features from Sense such as flip to mute, smart dial and pocket mode will present in the Desire 310.
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