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LG introduces new G2 with new smartphone design

LG Electronics has just unveiled their latest flagship device - LG G2, the first smartphone that introduced under LG "G" Series without Optimus branding. The LG G2 comes with new design and new features.

The LG G2 has a 5.2" Full HD IPS display at 423 ppi of pixel density, the display use Graphic RAM (GRAM) technology to reduce power consumption up to 26% when displaying still image. LG also claims that it will increases the battery life up to 10%. The screen is protected by Corning Gorilla Glass 3.

The LG G2 brings everything together in a device with comfortable, functional, convenient and beautiful design. The LG G2 shifts the paradigm in smartphone design by placing all the buttons on the rear of the device, making this the first smartphone to be completely devoid of side buttons. The unique Rear Key concept came from the realization when studying users that the larger the phone became, the more difficult it was to properly access the side keys. Moving the main buttons to the back of the phone gave users more control since this place was where individuals’ index fingers are naturally located. Researchers found that moving the buttons also resulted in fewer dropped phones when adjusting the volume while talking.

Long-pressing on the rear-mounted volume keys allows users to launch QuickMemo and the camera, making note taking and photo capturing even easier than before. And if the LG G2 is lying on a surface face up, there’s no need to lift the phone to access the power button on the back. With KnockON, the LG G2 can be powered on simply by tapping twice on the display.

On the camera duty, the LG G2 has a 13 MP camera with Optical Image Stabilization (OIS). Most current smartphone cameras with OIS tend to offer resolution in the 4MP to 8MP range. The G2 is unique in that it offers 13MP and OIS technology in a slim design without a protruding lens. And features such as Super Resolution and Multi-point AF help keep everything in focus, just like a standalone point-and-shoot digital camera. The LG G2 also has a 2.1 MP front camera too, both front and rear camera is able to record 1080p video.

LG has also brought some studio-like quality sound that are far superior to a CD into the G2. The G2 has a studio quality Hi-Fi sound which allow consumers can now hear a level of audio realism that hasn’t been possible before in a smartphone.

The LG G2 comes with the following user experience (UX) features:

- Answer Me — Automatically answers the call after lowering the ringtone when the phone is raised to one’s ear.
- Plug & Pop — Recommends options or related features to choose from when the earphone or USB cable is detected.
- Text Link —Allows information embedded in text messages to be selected and easily saved in a memo or calendar and searched on a map or the internet.
- QuickRemote — Not only can LG G2 be used to remotely control popular home entertainment devices, it can also learn from conventional remotes and be customized to operate multiple devices with flexible layouts and keys.
- Slide Aside — Enables easier multitasking by simply “sliding” open apps off to the side using a three-finger swipe.
- Guest Mode — Protects owner’s privacy by displaying only pre-selected apps when guests access the phone with a secondary unlock pattern.

Other specs included a 2.3 GHz quad-core Snapdragon 800 CPU, Adreno 330 GPU, 2 GB of RAM, 16/32 GB internal storage, 3,000 mAh battery and runs on Android 4.2.2 Jelly Bean.

The LG G2 uses the latest generation LTE-A connectivity, as well as dual-band Wi-Fi and Bluetooth 4.0.

LG G2 will be available in black or white and will launch to over 130 carriers in the next eight weeks starting in South Korea, followed by North America, Europe and other key markets. We hope that it will arrive Malaysia as fast as possible. Stay tuned.

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